BT Sport signs MotoGP stars
As the UK’s premier motorcycle event, the Hertz British Grand Prix at Silverstone, approaches, BT Sport has signed up leading British MotoGP riders Cal Crutchlow, Bradley Smith and Scott Redding as BT Ambassadors.
BT Sport has a five-year deal with Dorna Sports for exclusive rights to televise Motorcycle racing’s premier contest, the FIM MotoGP World Championship, starting from the 2014 season, which opens in Qatar. The aforementioned trio will feature in BT Sport programmes and marketing.
Grant Best, senior channel executive producer BT Sport, says: “We think MotoGP will be huge for BT Sport. We’re thrilled to have signed three of the biggest British talents, Bradley, Cal and Scott, from the world’s top two-wheeled motorsport, as BT Ambassadors. They will be invaluable to our plans to promote MotoGP in the UK. British enthusiasts will be able to follow every single second of the action, but we also want to welcome many new fans to the sport.”
BT Sport’s coverage of MotoGP on race weekends will include the free practices on the Friday and full coverage of Moto2 and Moto3 as well as the elite MotoGP. It will be hosted on-site with additional studio coverage from BT Sport’s state of the art facilities at the Olympic Park in Stratford, East London.
The broadcaster says it intends to create an exciting second screen experience, with the ability to see races from the riders’ perspective alongside other interactive features. Viewers will be able to catch up on any live action they miss as BT Sport will make the programming available on demand. The MotoGP line up will be enhanced by additional motorcycle-related programming in between Grand Prix weekends.