BT Sport signs Spurs hero Gareth Bale

In the latest of a series of announcements regarding BT’s new sports broadcasting initiative, Tottenham Hotspur and Wales football hero Gareth Bale has signed up to become a BT Ambassador. He will feature in TV adverts for the new BT Sport channels as well as regularly appearing as a guest.

Bale has previous experience with BT – he starred in the telco’s 2010 TV ads when the company started selling Sky Sports 1 and Sky Sports 2 to its customers – and has also helped to promote the Life’s a Pitch football website.

“I am delighted to continue my relationship with BT by becoming a BT Ambassador,” says Bale. “I feel honoured to join an exciting band of inspirational sporting figures, which has included Olympic heroes like the Brownlee brothers and Paralympic gold medallist Jonnie Peacock.

“A great deal has changed in my football career since my first partnership with BT, and I am happy to extend that relationship for the next three years. I am excited about the launch of BT Sport and I am happy to play my part in making it a big hit.”

Simon Green, head of BT Sport, adds: “We are thrilled that Gareth has agreed to feature in our TV adverts and some BT Sport programmes, as well as becoming a BT Ambassador. He has developed into one of the most-admired and coveted players in the Barclays Premier League in recent years. He is also an inspiring role model for young sports fans, who remains dedicated and focused on developing his considerable talent. We are delighted that we’ve managed to do what dozens of top football managers would like to do – sign Bale.”