Bundesliga to launch first-ever FAST channel in the UK and Ireland on Samsung TV Plus
The Bundesliga and streaming service Samsung TV Plus have teamed up to provide fans in the UK and Ireland with a dedicated Free Ad-Supported Streaming TV (FAST) channel. This will be the first-ever FAST channel for the Bundesliga, marking a significant step in the league’s expanding presence in the UK and Ireland.
The new media partnership, which will run as a multi-year agreement, brings the best of Bundesliga football directly to fans’ screens, subscription-free. Fans can tune in for live action, including Friday night Bundesliga matches and select Bundesliga 2 games, along with a mix of highlights, interviews, press conferences and behind-the-scenes content.
The new channel, which launched on 3 December, will be available 24/7, offering comprehensive coverage of the Bundesliga and a host of additional content. The channel will feature all Friday night Bundesliga matches live and one live Bundesliga 2 match per kick-off slot (Friday 17:30, Saturday 12:00 and 19:30, Sunday 12:30 – all times GMT), as well as iconic Bundesliga moments, classic matches, legendary players, and in-depth documentaries
The launch is made possible through a partnership with Samsung TV Plus, and Wurl, which will help facilitate the setup of the Bundesliga channel on the Samsung TV Plus platform. Fans in the UK and Ireland can access the channel on Samsung TV Plus, which is available subscription-free on Samsung TVs, Galaxy and Samsung Smart Monitor devices.
“Our approach is as diverse as our fans – and this FAST channel is the next proof of that,” said Peer Naubert, chief executive officer of Bundesliga International. “With a Bundesliga channel on Samsung TV Plus, we’re taking another step in how the Bundesliga can be experienced in the UK: free, live and closer than ever before.
“Following the strong response to our new UK partnerships earlier this year, we’re proud to expand our footprint once again. This launch shows that the Bundesliga doesn’t just talk about innovation – we deliver it, bringing world-class football to fans wherever they are.”
This distribution model represents a key milestone in the Bundesliga’s commitment to delivering top-tier content to UK football fans.
“Launching a dedicated Bundesliga channel is another exciting step in deepening our partnerships and investments across premium sports content at Samsung TV Plus. Fans can now experience weekly live matches, behind-the-scenes access, and real stories that celebrate the heart of Bundesliga, 24/7,” said Gus Grimaldi, head of Samsung TV Plus EMEA.