CenturyLink rebrands as Lumen Technologies

CenturyLink has rebranded to Lumen Technologies.

As Lumen, the company will help lead enterprises through the challenges and opportunities of the fourth industrial revolution, a time when smart, connective devices are everywhere.

Lumen aims to bring a new focus to how it views the marketplace and the world with the purpose to further human progress through technology.

Lumen’s combination of global technology infrastructure, powerful business solutions and industry-leading services creates the platform to help itscustomers excel in this new industrial age.

Lumen president and CEO, Jeff Storey, commented on new brand name and new purpose of the company: “Our people are dedicated to furthering human progress through technology. Lumen is all about enabling the amazing potential of our customers, by utilising our technology platform, our people, and our relationships with customers and partners.”

The Lumen Platform will help customers cto apitalise on emerging technologies to deliver things such as smart cities, retail and industrial robotics, real time virtual collaboration and automated factories, as well as power today’s business applications that require high performance networking and security.

The platform brings together its highly interconnected global fiber network infrastructure, edge cloud capabilities, and security and communication and collaboration solutions to deliver a fast and secure foundation for the application and data services vital to our customers’ success.

Lumen executive vice president and chief marketing officer, Shaun Andrews, commented on the platform: “All of our futures will be driven by smart things, applications and digital services that use data for transformational purposes. To serve this colossal need and further human progress through technology, we have launched Lumen and are delivering our technology through the Lumen Platform, a platform for amazing things.”

Lumen’s worldwide fibre network infrastructure and complementary capabilities deliver unique competitive advantages to customers in four key areas: Adaptive Networking: Lumen provides hybrid network solutions built to quickly respond to customers’ ever-changing data and application needs; Edge Cloud & IT Agility: Lumen enhances application experiences by delivering low latency, high performance data access and by moving data and workloads closer to where customers need them; Connected Security: Lumen offers global threat intelligence, network-based security controls and deep security expertise to help customers protect their data and applications against constantly evolving threats; Communications & Collaboration: Lumen’s communication and collaboration solutions make it easy for people to stay connected, productive and engaged wherever they are located.

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