Chief, Gearhouse, HyperActive and Input come together as Gravity Media
Four broadcast and production houses – Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment – owned by Gravity Media Group will now trade under the brand name of ‘Gravity Media’.
All Gravity Media companies around the world are making this transition and will go to market as a single brand with a bold new look and purpose.
Gravity Media is a global provider of complex live broadcast facilities and production services to content owners, creators and distributors. 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.
At the centre of Gravity Media lie three broad categories of expertise: media services and facilities; production and content; and equipment rental and sales.
Gravity Media Group was formed in 2000 to purchase leading broadcast solutions provider Gearhouse Broadcast which was founded in 1993. In 2015 the group acquired HyperActive Broadcast, an international provider of post-production and live workflow solutions for both film and TV which was established in 1985.
In 2016 the group secured a substantial investment from TowerBrook Capital Partners and in 2017 it took over leading sports production company Input Media and Australian communications solutions company Stranger Designs. In 2018 Gravity Media bought Germany-based Genesis Broadcast Services to meet the needs of the production markets of Northern Europe and acquired Proshow Broadcast, a leading supplier of mobile production solutions to broadcasters, producers and rights holders throughout North America.
In September 2019, Gravity Media acquired Chief Entertainment, a Sydney, Australia-based provider of live studio and production services.
Gravity Media worked with Superunion, the leading global brand agency, to develop its new brand strategy and visual identity which is now being rolled out across the business worldwide.
John Newton, CEO at Gravity Media, commented: “At Gravity Media we are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.
“We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites. Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of four well-known broadcast and production houses: Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment.
“We are confident that this change and our new modern branding will make it easier for our clients to recognise Gravity Media as the leading provider of live broadcast facilities and production services.”