Cisco debuts new live sports video to mobile devices solution

Newly introduced by Cisco, StadiumVision Mobile delivers live video to fans’ mobile devices in order to create ‘an entirely new experience in sports and entertainment venues’. The solution uses an intelligent and high-density Cisco Connected Stadium Wi-Fi network to bring high-quality video straight to the latest smartphones and tablets with minimal delay.

The Brooklyn Nets (Barclays Center), Real Madrid (Estadio Santiago Bernabéu) and Sporting Kansas City (Sporting Park) are the first to be implementing StadiumVision Mobile in their venues.

When integrated with an in-venue app, says Cisco, the solution delivers live video and data feeds with minimal delay and offers multiple channels of unique content such as a replay channel, an alternate-view channel (a view of the bench during timeouts), and a data channel (for stats, trivia contests and multi-player games). These options are designed to give rise to a more interactive and personalised experience and open business opportunities for the venue and teams through targeted advertising, sponsorship activations, promotions, branding and more. The solution was developed with an open interface to meet custom software requirements and seamlessly integrate with in-venue apps.

According to the company, the addition of this technology to the Cisco Connected Sports & Entertainment portfolio creates the only end-to-end offering for delivering a completely integrated live fan experience.

David Holland, general manager and senior vice president, Cisco Sports & Entertainment Solutions Group, commented: “The introduction of Cisco StadiumVision Mobile marks a significant milestone for Cisco and the sports and entertainment industry. As prominent teams and customers around the world, such as the Brooklyn Nets, Real Madrid and Sporting Kansas City, begin to use this solution, fans will be able to use their mobile devices to transport themselves to the center of the action – no matter where they are in the venue. We are empowering our customers to meet the demands of a new generation of fans with media-rich, personalized experiences that translate into significant business opportunities.

“Bringing this solution to market required not only significant research and development investment from Cisco, but the expertise of organisations like Sporting Innovations, who tested, refined and advanced the solution over the past year. The dedication and focus of the Cisco Sports & Entertainment Solutions Group, along with collaboration from our customers over the last 18 months, have made StadiumVision Mobile an exciting reality.”

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