One of the key things that Civolution is highlighting on its stand at IBC is its Videosync watermarking technology that locks second screen applications to the main broadcast content, whether live or via catch-up.
“Live sports is the most compelling genre for second screen,” comments Alex Terpstra, Civolution CEO. “Most people watch sport because they are passionate about it and that means they want to engage with the content to an even greater extent.”
The company is currently in discussion with a number of broadcasters and app companies, with Terpstra saying that the new season of TV shows in the autumn schedules will serve as a real showcase for second screen content (no names, no pack drill, but he does reference shiny-floor big LE programmes as prime candidates for the treatment).
App developers Ex Machina, Miso and Vejo Park have all developed apps based on Videosync, which the company says is suitable for a wide range of media interactivity, from live voting, to synchronised social TV and ad (re)placement. Plenty of demos on the stand (2.C30).