CNBC implements Grass Valley news production solution
Business news specialist CNBC has launched a new, fully integrated high-definition news production solution from Grass Valley. As a result, the network will be able to deliver programming in a multi-platform media environment more quickly and simply.
“As the world’s leader in business news, it is imperative that CNBC have the fastest, most efficient way to share content across all our platforms,” says Steve Fastook, SVP, Operations & Engineering, CNBC. “With this new solution, we have successfully deployed an infrastructure that optimizes our performance and helps us future-proof our ecosystem.”
The solution includes the only full set of production tools in one application available on the market—GV STRATUS, K2 Summit 3G multichannel media servers, EDIUS nonlinear editing systems, and 17,000 hours of HD K2 SAN storage capacity. This package of products and services allows CNBC staff access to stored media regardless of location, immediate access to content as it is being recorded and a collaborative work-in-parallel asset management layer for all aspects of content movement throughout CNBC’s systems, ranging from desktop browsing to the final filing of finished content into an archive system.
“With consumers now wanting to access news content when and where they desire, it’s imperative that CNBC be able to simultaneously edit stories for first and second screens, regardless of channel or geography. The deployment of GV STRATUS, K2, and EDIUS allows CNBC to create a multiplatform HD and proxy content network which enables this kind of multiplatform service delivery—be it for viewers who still enjoy traditional television or for individuals and organizations viewing content via the Internet,” says Tim Thorsteinson, president and CEO, Grass Valley. “We are delighted CNBC has chosen us once again to enhance its quality of service to 395 million households worldwide.”
“CNBC’s implementation of Grass Valley’s Stratus solution allows for immediate operational workflow efficiencies for current production requirements as well as future-proofing for collaborative production initiatives required for growth of the news operations,” says Andy Jackson, senior vice president North America region, Grass Valley.