ContentWise enhances recommendation engine
ContentWise, a division of Moviri, will debut version 4.0 of its content recommendation system at IBC2011. ContentWise version 4.0 introduces enhancements and new features in three major areas: content discovery and engagement; revenue growth and customer retention; and administration, performance, and scalability.
ContentWise is built for high-volume, scalable content recommendation in digital media, OTT, and IPTV applications. Producing personalised recommendations that increase content consumption and demand of movies, music, ringtones, TV channels, live-TV programs, and other digital media content, ContentWise empowers operators to use recommendations to maximise the return on their content catalogues.
“The new developments being introduced at IBC offer a significant enhancement of the ContentWise system, making it the most powerful recommendation engine yet,” says Paolo Bozzola, CEO of Moviri. “With version 4.0 of ContentWise, users can optimise the discovery, viewing, listening, and purchase experience, maximise subscriber base value and marketing ROI, and scale up easily to deliver recommendations to millions of viewers.”
The company says content discovery and engagement in version 4.0 is enhanced with a new cold-start feature guiding first-time users through a process that gathers their rating feedback and establishes an immediate preference profile. Version 4.0 also adds the capability to display to users the reason why a certain recommended item is being presented.
Version 4.0’s revenue growth and customer retention enhancements include an entirely new analytics data warehouse and Web-based dashboards that equip marketing managers with new statistics sets, presented through an interactive graphical interface. The new tool includes metrics such as content engagement (measuring the most popular content items and users’ reaction to recommendations), audience analysis (an analysis of users’ demographic and behavioral characteristics), and content velocity (speed and elapsed time of user response to recommendations).
Administration, performance, and scalability improvements include a new Web interface for setup and configuration, now unified with the ContentWise business rules and reporting software module. Access control can be restricted to appropriate levels using customizable access profiles.
ContentWise 4.0 also supports multiple tenancy, one of the key requirements of large operators such as cable providers delivering services to multiple markets, regions, and countries. The overall platform performance has been improved by enhancing parallel processing and database tuning.