Cricket World Cup 2023: ICC TV to produce vertical feed of all matches in India

International Cricket Council (ICC) TV will produce a live vertical 9:16 video feed of all the matches being played at the ICC Men’s Cricket World Cup 2023 which starts next week (5 October).

Working in conjunction with the host broadcaster Disney Star, the ICC’s vertical feed will cover all 48 matches, providing a more “intuitive viewing experience” on mobile phones and access to content on the go.

The vertical feed will offer a split-screen option that includes the main world feed.

To capture the action, the production team will use dedicated vertically oriented cameras, whilst utilising the world feed cameras for split screens.

The vertical video feed will make use of traditional technical and editorial storytelling tools to further elevate the coverage. Key features like match graphics, ball tracking, player tracking and field positioning graphics will be tailored to fit the vertical format. The coverage will also have its own commentary team.

“With its uniquely designed production style entailing cameras, graphics, direction, replays and other enhancements, it promises to change the way cricket is watched.”

ICC chief commercial officer, Anurag Dahiya said: “This game-changing initiative promises to transform the fan viewing experience. It is an innovative approach to cricket coverage that will place fans at the centre of the action bringing them closer to the game than ever before and providing a world-class production to the biggest Cricket World Cup ever.”

Sanjog Gupta, head of sports, Disney Star added: “Consumers’ preferences and habits are evolving more rapidly than ever before, catalysing the emergence of new user experiences. Disney Star has always played a pioneering role in taking cricket viewing experiences forward and is now proud to collaborate with the ICC to bring to sports fans for the first-time ever the ‘vertical feed’, on ICC Men’s Cricket World Cup 2023. The ‘vertical feed’ aims to deliver to digital users, enhanced convenience, engagement and immersion, beyond the differentiated screen orientation. With its uniquely designed production style entailing cameras, graphics, direction, replays and other enhancements, it promises to change the way cricket is watched.”

The ICC Men’s Cricket World Cup kicks off on 5 October with a repeat of the 2019 final as England take on New Zealand at the Narendra Modi Stadium, Ahmedabad.

Across 10 venues, 48 matches will be played in 46 days culminating in the Men’s Cricket World Cup Final on 19 November, also in Ahmedabad.