Cross ascends to NewTek presidency

Dr. Andrew Cross has been named president of NewTek with responsibility for the overall strategic direction of the company’s video business. Dr. Cross will retain his current title and duties as chief technology officer and report to NewTek chief executive officer, Jim Plant.

Dr. Cross joined NewTek in 1998 as a senior software engineer and after several promotions was named chief technology officer in 2010. His technology leadership and guidance shaped the initial concept and development of the TriCaster multi-camera live video production system, which has evolved into the global gold standard for integrated live video production and streaming. Other key products among the more than 50 shipped under his direction include the NewTek Video Toaster and 3Play integrated sports productions systems.

“Andrew’s contributions to the success of NewTek cannot be understated. Our company is a driving force behind the current global transformation taking place in today’s broadcast video market, and we would not be in the leadership position we’re in without Andrew’s vision, engineering acumen, and passion for innovating disruptive technologies,” says Plant. “These qualities, combined with his unique ability to understand the complexities of a dynamically evolving marketplace make him the ideal individual to lead our video business now and into the future.”

Cross comments: “We’re in the midst of a massive shift in the way people and organisations communicate using live video. NewTek is uniquely positioned to continue driving innovation and meaningful change in ways that redefine the world of broadcasting as we know it. We will be relentless in our approach to make it easier and more affordable for corporations, schools, governments, houses of worship, entrepreneurs, sports entities and entertainers of all kinds to share network TV-style video experiences with the world.”