DAZN agrees global deal with World Sevens Football

A new seven-a-side global women’s football competition will take place in Portugal in May, with DAZN to produce and air coverage of the series.

World Sevens Football is a new grand slam series for professional women footballers with a $5 million prize pool per event. The first of the three-day competitions in 2025 will see eight clubs come head-to-head in Estoril, Portugal, on 21-23 May.

The “short-format, high-intensity” games will take place on a field half the size of a typical football pitch with seven players on each side, two 15-minute halves, and extra time for tie-breakers. The teams will be split into round-robin groups of four, feeding into semi-finals and a final hosted on the third day.

Hannah Brown, co-CEO of Women’s Sports at DAZN, said: “We are delighted to be the global media partner for World Sevens Football. The fast-paced format, top class global talent and record-breaking prize pool make this new competition a milestone for the game. 

“DAZN offers rights holders a comprehensive global partnership structure to reach fans and drive value. Working hand-in-hand with World Sevens Football, together, we will accelerate the growth and realise the potential of this exciting new format.

“World Sevens Football joins an ever-expanding portfolio of top-flight sport on DAZN, underlining our commitment to building the global home of football and delivering to fans the very best sports content from around the world.”

DAZN will also collaborate with World Sevens Football on sub-licensing and marketing, using its global reach, technology and marketing resources to accelerate the growth of the competition and try to tap into an ever-expanding audience of football fans around the world.

Anita Asante, investor, advisor, and member of World Sevens Football Players’ Advisory Council, added: “I am thrilled about the launch of World Sevens Football and the exciting new format it brings to the sport.

“Our short-format, high-energy matches mean more action, entertainment, and goals. This competition gives footballers another stage to shine and offers a great, potentially lucrative opportunity.

“With DAZN as our partner, we can bring this thrilling new series to a global audience while also working together to forge new partnerships, which is exciting. DAZN’s commitment to women’s sports and their extensive coverage makes them the perfect partner to showcase the fast-paced, bold future of football to fans everywhere.”