DAZN and Ironman sign deal to increase global footprint of triathlon series

Ironman includes Ironwomen. 30 of the top professional female triathletes are expected to race in the Ironman European Championship Hamburg triathlon on Sunday 2 June

Ironman, a major brand in long-distance triathlon, and streaming provider DAZN have signed a two-year global broadcast partnership that is focused on increasing the global footprint of the triathlon series.

As part of the deal, DAZN will showcase all of the Ironman Pro Series races, inclusive of the split location women’s and men’s VinFast Ironman World Championship races and the two-day women’s and men’s VinFast Ironman 70.3 World Championship triathlons. This new partnership will offer both new and long-time fans of Ironman the opportunity to experience the best of the events.

Fans worldwide with the exception of the US, Canada and China, will be able to access all Ironman Pro Series events for free as the content will live within DAZN’s ever-expanding free tier. Registered free users will also be able to enjoy access to a vast portfolio of VoD content which will live, throughout the season, on DAZN.

“We are really excited to be able to welcome DAZN as one of our broadcast partners for the Ironman Pro Series,” said Julia Polloreno, vice president, content production and distribution for The Ironman Group. “DAZN is synonymous with showing world-class sports to audiences all over the world, and this matches our ambition to make Ironman triathlon as accessible and as seamless as possible to more fans of the sport.”

Managing director of DAZN Media Services, Warren Palk said: “This global partnership with Ironman triathlon marks yet another exciting premium addition to our free content proposition. Ironman races are competitions rooted in scale and we are pleased to have a significant role in increasing its global reach. We are pleased that fans of these mammoth events will be able to access the best action at no cost on DAZN’s platform.”

With 15 more races to watch, the DAZN broadcast will bring viewers as close as possible to the action, so fans and fellow athletes can watch newcomers, rising stars and seasoned pros battle it out to become the first ever Ironman Pro Series champion.

The live broadcasts will be hosted by a team of the sport’s greats, including Ironman World Champions and Hall of Famers Greg Welch and Michellie Jones, as well as three-times Ironman World Champion Mirinda Carfrae, Ironman champions Dede Griesbauer and Michael Lovato and professional Ironman athlete Laura Siddall. Matt Lieto will also be providing analysis from both on the course and in the studio throughout the 2024 season. Various guest commentators also will bring additional perspectives and insights to the live coverage.


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