DAZN and LIV Golf announce multi-year global free-to-air broadcast deal

DAZN and LIV Golf have agreed a multi-faceted, long-term strategic partnership. Through the partnership, DAZN has also secured the exclusive broadcast rights for the league in Austria, Belgium, Canada, France, Germany, Italy, Japan, Portugal and Switzerland, strengthening its global reach, alongside the LIV Golf+ service.

“DAZN’s cutting-edge technology and unparalleled scale give LIV Golf a significant platform to engage a truly global audience,” said Scott O’Neil, LIV Golf CEO. “Our players, teams and schedule span the globe, and it’s important that we continue to connect with fans all over the world as we grow our league in new and exciting markets.”

The LIV Golf+ service on DAZN will make competitions and programming available to millions of fans in more than 200 markets around the world to enjoy on a free, ad-supported basis on DAZN’s platform. LIV Golf+ on DAZN will include all content currently offered on LIV Golf+ as well as any new, live and on-demand content that will be produced by LIV Golf for that service, including the league’s Any Shot, Any Time technology. This gives fans the ability to select exactly which golfers, teams or groups they want to watch at any given time, continuing to drive new engagement and innovation for the sport.

Shay Segev, CEO of DAZN Group, said: “As a truly global broadcaster, DAZN is dedicated to ensuring that fans in every region can experience the most exciting action from LIV Golf, live and free. LIV Golf+ on DAZN will be available alongside DAZN’s extended free content offering, positioning it within an ecosystem that has already captured the attention of golf fans worldwide. This strategic partnership will grow the reach and popularity of LIV Golf, while bringing us closer to building the global home of golf on DAZN.”

DAZN will launch a newly dedicated LIV Golf space on its platform co-exclusively for LIV Golf’s owned and operated service worldwide, developing a new and innovative fan engagement portal for LIV Golf’s growing catalogue of live, archived, and behind-the-scenes content. The league will also benefit from DAZN’s marketing engine, ensuring that the new service receives prominent visibility through promotion both on and off-platform.

In partnership with LIV Golf, DAZN will develop an enhanced, paid subscription offering in the future, providing golf fans with access to more premium content and features.