DAZN and X team up to bring FIFA Club World Cup 2025 moments to fans worldwide through Amplify programme
DAZN is teaming up with X to deliver exclusive content from the inaugural FIFA Club World Cup 2025, taking place across the US from Sunday (15 June).
In December, DAZN and FIFA announced a partnership that will see DAZN broadcast all 63 matches of the FIFA Club World Cup 2025 to a global audience. Kicking off on 14 June and running until 13 July, the inaugural tournament will be held across 12 cities in the US.
To further engage fans, DAZN will share standout moments from live matches on its global X profiles, which collectively reach 4.9 million followers. These real-time highlights will also unlock valuable sponsorship opportunities for DAZN’s advertising partners through X’s Amplify programme.
Joe Caporoso, president of DAZN’s Team Whistle, said. “As the home of global sport, DAZN is committed to delivering the biggest moments to fans wherever they are. Our partnership with X allows us to bring the excitement of the FIFA Club World Cup 2025 directly into the global conversation, reaching millions of passionate supporters in real time.”
Amy Elkins, global head of strategic partnerships at X, said: “X is the epicentre of global sports conversation, where the world’s most passionate fandoms unite in real time to share highlights, spark debates, and forge connections. We’re thrilled to partner with DAZN to bring the excitement of the FIFA Club World Cup 2025 to millions. This collaboration strengthens our growing portfolio of global sports partnerships and reinforces X as the ultimate destination for sports fandom.”
X has become a dynamic hub for football content and real-time conversation. In 2024 alone, football content on the platform generated 1.3 trillion impressions, 164 billion video views, and 3.9 billion posts from 63 million unique authors. In the US, the sport resonates especially with users under 35 years old, a demographic known for both high engagement and strong purchasing power on social platforms.
Sports remain a strategic priority for X, which has recently expanded its roster of high-profile partnerships to include the NFL, NBA, MLB, and Formula 1. Some 70% of X users identify as sports enthusiasts —outpacing other platforms.