DAZN expands live event based channel portfolio with LTN
Global sports streaming service DAZN and LTN have expanded their partnership to bring a broader range of live coverage of some of the biggest international football competitions to betting audiences and commercial partner platforms across Germany. Harnessing a suite of LTN’s automated linear channel creation and playout technologies, DAZN now delivers a flexible portfolio of 11 low latency, live streaming channel variants to around 1,000 betting locations and its distribution partner platform, Amazon Prime Video.
DAZN serves more than 300 million viewers across 200 markets and delivered 86,000 live events last year. Its multi-year partnership with LTN has empowered DAZN to flexibly spin up and manage unique versions of its core linear channels to support high-concurrency matchdays, delivered at low latency via LTN’s fully managed, multicast global IP network. As of this autumn, DAZN now delivers an additional pop-up linear channel to bring up to eight concurrent matches to distribution partners — including a range of matches from top European football leagues.
“We serve sports fans wherever they are with engaging, unique live experiences. In-play wagering involves incredibly demanding streaming requirements — fans enjoying the game from their local betting shops need to know their stream is as close to real-time as possible,” said Bernd Brunner, DAZN head of linear channel. “LTN enables low latency from ingest to playout and distribution — and they understand how to provide simple, scalable, reliable services that our team can operate from anywhere. We see LTN as a partner for growth that helps us increase value and reach more audiences with exceptional sports content.”
DAZN utilises LTN’s hosted playout solution, LTN Lift/LTN Schedule, to automate the creation and playout of new digital linear channels, delivering them at low latency to distribution platform provider iGameMedia, delivering streams at ultra-low latency to betting outlets across the region, including Tipico and Bet3000. Meanwhile, LTN enables DAZN to manage complex residential and commercial rights agreements and blackout requirements while delivering a number of concurrent live feeds to Amazon Prime Video subscribers.
“DAZN spearheads innovative linear channel creation and distribution strategies to engage new audiences with fan-first streaming experiences on any platform,” said Chris Myers, LTN EVP, chief revenue officer. “Our unique partnership helps DAZN cost-efficiently scale its business with an ultra-flexible, easy-to-operate system that brings the biggest live events to fast-growing audiences with low latency transmission. We’re proud to support DAZN’s journey as it expands across new markets and drives global viewership.”
Underpinned by LTN’s proprietary managed IP network which delivers 99.999% reliability and <300ms latency, DAZN meets critical latency targets required for live betting while reducing operational complexity through intelligent ingest, routing, and distribution capabilities. LTN’s patented dynamic carrier routing and rapid error recovery protocols overcome the complexities of IP-based delivery to enable ultra-reliable, low latency transmission of transport stream feeds. Meanwhile, interconnected signal acquisition, versioning, and playout enable the sports streamer to receive produced feeds from partner broadcasters and tailor distribution for multiple downstream partner platforms.