DAZN Italy, in collaboration with NVP, has selected wTVision’s wVSet as the foundation of its new 450sqm studio in Milan, reaffirming its commitment to innovation and immersive storytelling in football coverage. Following a comprehensive market review, DAZN Italy chose wTVision as its partner to deliver a state-of-the-art virtual set and augmented reality solution workflow that ushers in a new era of the storytelling of Serie A in Italy via live shows.
For DAZN Italy, the decision was driven as much by vision as by innovation. It was about finding a partner capable of combining creative freedom with operational precision. After evaluating multiple solutions, DAZN and NVP selected wTVision’s wVSet as part of the engineering plan for its ability to merge photorealistic environments with advanced AR graphics while integrating into the broadcaster’s existing workflow.
The result is a production environment where creativity and efficiency coexist. Editorial and production teams can now deliver visually stunning storytelling, enriched with real-time football data and engaging virtual elements, without adding complexity to the day-to-day workflow.
“Reflecting DAZN’s commitment to innovation and editorial vision, for our new Milano studio, we wanted to combine cutting-edge technology which could express our needs. With wTVision we’ve designed a solution that allows our teams to work seamlessly, focus on creativity, and deliver experiences and content that fans expect from DAZN,” said Michele Dalai, senior vice president content at DAZN Italy.
wVSet was designed to adapt to mission-critical live environments. Its modular architecture ensures that DAZN’s teams can maintain control from concept to on-air, reducing complexity and eliminating silos. By integrating wVSet with DAZN’s broader graphics ecosystem, the studio achieves a unified workflow where every element — from virtual backgrounds to live augmented reality — operates within the same environment.
This integration was implemented in collaboration with NVP. Leveraging its Innovation Hub in Milan and extensive track record in major live events, NVP ensured the technical deployment of the project with the reliability and precision required for DAZN’s mission-critical productions.
“The partnership with DAZN and wTVision represents the natural evolution of a journey that NVP has been pursuing for years, and which already began with DAZN last season. It is a path built on continuous innovation and the constant search for the most advanced technological solutions for our clients. Providing integrated, scalable and cutting-edge production environments is part of our mission: offering tools that combine creativity and operational precision, in service of immersive and high-quality sports storytelling,” said Ivan Pintabona, CTO and board member of NVP.
In addition, the system’s scalability guarantees future-proofing. Whether used for Serie A storytelling, live shows, talk shows, or special broadcasts, DAZN can adapt the same infrastructure to different formats without compromising performance or visual quality.
“This project with DAZN Italy reflects exactly what drives wTVision: partnership, people and outcomes. When we design new technological solutions, we know it will be powerful, but only when it empowers people to tell better stories and simplifies the path from idea to on-air. With wVSet fully integrated into DAZN’s production and graphics workflow, their teams gain both creative freedom and operational control — a combination that transforms ambition into reality,” said Alex Roriz, VP global partnerships, business strategy & growth at wTVision.
