DAZN launches boxing-focused global NFT marketplace

The DAZN Group has launched a boxing-focused non-fungible token (NFT) global marketplace called daznboxing.io. The new offering is said to be part of DAZN’s evolution into a 360-degree entertainment ecosystem where fans can engage with their favourite sports in many different ways.

The first collection includes NFTs featuring exciting moments from 2021 DAZN fights, including Parker vs. Chisora, Estrada vs. Chocolatito, Cameron vs. McGee, Haney vs. Diaz, Lopez vs. Kambosos, and more. They are sold in a mystery pack of three.

These NFTs – available for purchase with both crypto and traditional currencies – come in a variety of short video clips and still images, with rarities scattered throughout the mystery packs.

Shay Segev, CEO, DAZN Group, said: “DAZN is sport. We continue to diversify our platform, taking the fan experience to another level and becoming the world’s single digital destination for sports fans. NFTs are part of that story.”

Ian Turnbull, DAZN EVP new revenues, said: “This gives boxing fans the ability to purchase an affordable piece of digital memorabilia from their favourite sport, and allows them to have a deeper, more interactive and enriching experience with DAZN.”

Daznboxing.io brings boxing fans even closer to their favourite sport by enabling them to own digital moments from boxing’s history and engage with a like-minded community. The launch is part of DAZN Group’s growth strategy to offer fans a range of richer and more engaging sports entertainment content to enjoy alongside live sports streaming. The daznboxing.io website will feature a secondary marketplace in the near future.

The announcement follows the launch of DAZN Moments, DAZN Group’s sports-dedicated NFT marketplace in Japan. This features a limited-edition NFT collection in partnership with Meiji Yasuda Seimei J.League. The collection features official match footage and the best sporting moments from the 2021-2022 seasons of J.League, Japan’s premier football league.

DAZN has also this week soft-launched an ecommerce offering for the first time in DACH, in conjunction with online retail experts EMP. The store includes branded DAZN merchandise, as well as fan gear.