DAZN to use M2A’s cloud-based IP service for transporting live event feeds

DAZN will use the cloud-based IP transport service M2A Connect to acquire live sports content from its international rights partners after agreeing a deal with M2A Media.

Integrated with AWS Media Services, M2A Connect will manage bookings and associated spend for DAZN by optimising its use of the public cloud for moving live sporting event feeds.

M2A Connect will also allow DAZN to self-manage inbound cloud IP feeds, while monitoring their transit across public cloud infrastructure. The work is carried out using an M2A Connect console.

DAZN is said to have chosen M2A Connect and cloud-based IP for transport as it will “reduce its need to commit to long-term connectivity contracts and greatly reducing the lead time required to secure event connectivity.”

Neil Colligan, the chief delivery and development officer at the DAZN Group, said: “Until recently, distribution over IP was used mainly for consumer only services, or non-live content. We are now witnessing an evolution in this space and the shift to cloud IP is becoming more apparent. M2A Connect is the perfect solution for our current acquisition requirements.

“It offers us a cost-effective way to provide resilience, move quickly, while also expanding our reach and relevance, with the type of content that may not otherwise get the airtime it deserves.”

M2A Media chief executive Marina Kalkanis added: “We have a long and valued relationship with DAZN. An early adopter of our live streaming and VOD services, we are thrilled to now extend our partnership through our latest product, M2A Connect.

Both pioneers in this space, M2A Media and DAZN are an excellent match in terms of our culture and ambition and we are excited to work together to further push the boundaries of cloud-IP transport for live video.”