DAZN48, DAZN’s global initiative for the FIFA World Cup 2026, is delivering on its ambition to bring authentic, creator-led storytelling to football fans around the world, according to the sports entertainment platform.
Since DAZN launched DAZN48 in April 2026 the initiative has attracted thousands of applications from creators globally. From this pool, DAZN selected 48 creators, each representing a qualified nation for the tournament, creating a diverse network of voices that resonate with football fans around the world.
Collectively, the group brings a combined audience of more than 6.4 million followers on TikTok and 3.8 million on Instagram, providing access to a highly engaged global fanbase.
This reach is already translating into strong performance. During the opening round of fixtures, creators’ videos generated over 16 million impressions, alongside 15 million video views and 700,000 engagements. These results reinforce the value and impact of stories that reflect real fan experiences during one of football’s biggest moments.
Alongside creating content for social media, DAZN48 participants have developed content for the DAZN platform and been featured in broadcast coverage.
Quim Domenech, EVP global content and editorial at DAZN, said: “DAZN48 shows how powerful creators’ voices can be in connecting fans around the world. By working with creators who understand their communities, we are reaching audiences in a direct and meaningful way. The early results are very encouraging, both in terms of engagement and commercial impact, and we are only at the beginning of what this network can achieve.”
As the tournament progresses, the focus will be on scaling impact further, growing audience reach, and elevating creator voices.
