Dedicated Lega Pro Channel goes live in Italy

There is no doubting the scale of the ambitions behind the whole Lega Pro Channel, which is being delivered in partnership with and goes live in Italy this month. There will be more than 1200 live matches per year as well as numerous on-demand productions, made available in every part of the world (via PC and mobile) and benefiting from a consistently high level of production expertise.

Lega Pro Channel is the first channel dedicated entirely to the Lega Pro and was created through a partnership between Lega Pro and Sportube, the web TV producer that sets a benchmark for football and sports in Italy.

All matches will be visible in high quality thanks to an approach that allows the best ‘usability’ on all platforms and involves multiple cameras, custom graphics, replay, and highlights at the end of the first half and immediately after the final whistle. All events are then accessible subsequently at any time via on-demand. Every day content will be also available on PC and mobile devices.

Mario Macalli, president of Lega Pro, says: “We wanted to create a thematic channel of the League to seek out and conquer the interest of the younger generation of users who are constantly using smartphones and tablets, and so will [therefore] be able to follow the matches of their club at any place and time. In addition, the design of the web TV and streaming aims to increase the visibility of the League, serving to strengthen the already existing forms of marketing and operational channels, satellite/digital terrestrial, and enhancing the exercise of broadcasting rights and sponsorship.”

Lega Pro Channel is destined to become the sports channel that lets everybody discover new aspects of sport in Italy, and make it possible for dozens of young commentators to demonstrate their talent and tell stories about all manner of aspects concerning the League. Resulting content will be available on, in addition to being delivered to television stations, websites, news portals and, of course, the sites pertaining to the Pro League clubs.

Sportube has also created a widget, already present on over 80 sites operated by national news and local newspapers, through which it will disseminate analysis, highlights and more. Thanks to its simple and intuitive interface, this widget supports navigation between channels and on-demand video, allowing content to be shared and thereby increasing the number of users reached. The widget will also be present on the home pages of the sites of all 60 teams participating in the 2014-2015 championship.

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