Deltacast renews Gold sponsorship of SVG Europe as it continues to provide AR graphics solutions for sports

Deltacast has once again renewed its Gold sponsorship of SVG Europe. “The SVG Europe community brings together broadcasters, rights holders, clubs and leagues, and is a great opportunity for sportstech companies like us to meet potential partners and reflect on the future of sports”, explained Lionel Dutilleux, international sales manager at Deltacast.

The company draws on more than 15 years of experience in augmented reality (AR), AI and tracking technologies to enhance the fan experience while increasing revenue opportunities for rights holders.

It provides AR graphics solutions to broadcasters such as RTL, Eleven and WDR to enhance their sports coverage during live broadcast or post-game analysis. AR graphics together with live connection to premium data offer the editorial team a new way to tell great stories about the players and the match.

Deltacast is also an active technology player for Video Assistant Referee (VAR) systems. In football, the Deltacast 3D virtual offside line has received FIFA certification and is now deployed in several leagues worldwide in Belgium, Singapore, Hungary, Argentina and Slovakia.

The company also continues to enhance the in-stadium fan experience by providing a turnkey solution for content management, playout and monetisation for stadium and arena displays. “Using technology to create a vibrant culture around the game is what drives our new developments. Long-term and trustful relationships with our customers are one of the bases of our success,” said Dutilleux. “SVG Europe is one of the largest communities in sports broadcasting and we are looking forward to many networking opportunities.”