Deltatre and DataFactory send Copa America 2015 home to tournament winners Chile
As the twists and turns of the 2015 Copa América glued football fans to screens of all types, digital sports market leader deltatre and Latin American sports data supplier DataFactory kept the ball rolling for sport audiences – sealing their first partnership for the delivery of the competition throughout Chile, home of the tournament champions following their dramatic 4-1 penalty shootout victory over Argentina. deltatre’s solutions – such as Matrics, Magma, Pocket and Diva – integrated with DataFactory’s sports raw data supply and created a number of data-driven, fan-immersing digital and TV experiences for La Roja fans across the country.
Notably servicing major television broadcasters with the design, technology and delivery of bespoke on-screen and studio-based football graphics, deltatre has also provided access to exclusive live and on-demand content for domestic audiences on smartphone, tablet and desktop devices.
“We partnered with deltatre to meet the challenges of our fast evolving sector, entrusting their proven innovation to reach clients’ goals together and drive the trends themselves of the most advanced mobile and digital football consumption.” said Ernesto Cambursano, CEO at DataFactory.
“DataFactory is our partner in Latin America and we are delighted to continue the expansion of our geographical footprint by complementing and strengthening sports consumption everywhere; providing our clients with solutions that can easily integrate with theirs,” said José Luis Kruyff, deltatre’s Commercial Manager (America).