Deltatre introduces new fan engagement functionality in Diva OTT video player
A new suite of fan engagement functionality is now available to sport and media clients in Deltatre’s over-the-top (OTT) video player Diva.
The update comes as a result of the company’s long-standing relationship with audience engagement platform LiveLike and focuses on two key areas of functionality – influencer engagement and interactive features.
Influencer Chat offers fans direct access to influencers who can comment and engage on live content in real time, while Sentiment Analysis allows users to gauge how fans are feeling about a particular moment that happens during the event. Polls, quizzes and other features that add friendly competition to the viewing experience are also now possible to encourage engagement.
Commenting on the news, Gilles Mas, president, video experience, Deltatre, said: “The modern fan craves greater interactivity and control over their viewing experience that brings them closer to the action – and that’s what this new functionality delivers, while building on Deltatre’s trusted and valued offering. The evolution of our collaboration with LiveLike is further evidence of our shared ambition to deliver revolutionary technologies to our clients around the world.”
Miheer Walavalkar, CEO and co-founder, LiveLike, said: “Our working relationship with Deltatre has gone from strength to strength, with our shared expertise and integrated offering elevating the way fans can connect with the sports they love. This is a great opportunity for LiveLike to add its unique functionality to a solution that is already very highly regarded and widely used in the marketplace.”