Deltatre has developed a new suite of sport-focused features and functionality within its UX management tool Axis, to support leagues, teams and federations.

Axis is a targeted UX management console and suite of multi-platform reference apps. This latest evolution offers sports-focused OTT providers the ability to offer their users different ways of following specific leagues, tournament rounds, teams or players.

Deltatre has added the ability for broadcasters and rights holders to adapt their services, so that sports content such as competitions, events, teams, and athletes can be promoted out-of-the-box, with dedicated templates enabling easy discoverability of live and catch-up sport video content. In addition, a new personalisation feature allows users to follow their favourite team or player.

Via a simple drag-and-drop interface, Axis helps editorial teams control every element of their OTT video service, including design, navigation, promotions, page layout and content.

This builds on Axis’ core functionality, which includes a drag-and-drop management system, advanced segmentation tags to target an audience by demographic type, device, location and so on, and the ability to boost revenue potential in a non-intrusive way by adding brand sponsored rows or banners directly into the UI.

Gilles Mas, president of video experiences, Deltatre, said: “As a long-standing streaming technology provider to leading OTT platforms across sport and entertainment, Deltatre is uniquely positioned to understand the complexities and differences in the way fans and users engage with and consume different content.

“We know how important it is to combine a greater user experience with clear, actionable audience data. Truly understanding your customers, and giving an editorial team the tools to act on that knowledge, is key to maximising engagement and reducing costs and churn.”