deltatre launches Carlsberg Live Match Centre for Barclays Premier League match days

The Carlsberg Live Match Centre is a multi-platform website that brings together all the stats and facts from Barclays Premier League match days. deltatre was brought in by the Premier League because of its expertise capturing live sporting events for fans.

The fully responsive match day portal, available at live.premierleague.com, creates a digital destination for the Premier League’s global fan base. The site aggregates live informational and editorial content from across the League as well as personalised elements unique to individual users.  Among the components working together in real-time to generate this fan experience include: live scores and statistics plus as it stands/live league tables; live blog, text commentary and social media content; individual user Fantasy Premier League scores; pre and post match manager interviews and other non-match video content; information for all 2013/14 matches; and exclusive live photos.

Complemented by Opta’s official Premier League data feed and LiveWire Sport’s editorial services, the Live Match Centre’s responsive and scalable architecture are designed to ensure that the highest quality content reaches audiences everywhere, on every device within seconds of a major match event.

Hugo Sharman, director of deltatre North, comments: “Sports fans today are demanding ever more sophisticated and engaging content either as a companion to watching the live match on a big screen, or in isolation.  This live match solution meets that demand by blending live statistics, strong editorial and social content in one place, therefore providing a great experience for fans as well as adding value to Premier League’s brand partners.”