deltatre provides France Télévisions with website, smartphone and tablet apps for Rio coverage
The French national public broadcaster France Télévisions selected deltatre to supply its responsive Rio 2016 Olympic Games website, smartphone and tablet apps – providing fans with an unprecedented live experience, across 48 different live streams.
FTV’s responsive platform, rio2016.francetvsport.fr, was built on a sport-specific website solution, used to supply live video, live results and real time editorial content through a live blog, built specifically to deal with the demands of the high-pressure, high-traffic Olympic Games. FTV’s mobile application complemented the website and includes live and on-demand video and exclusive storytelling.
Frédéric Bonnard, head of France Télévisions Numérique at FTV, said:”We are very happy to be working with deltatre again to offer multiplatform solutions for our viewers to enjoy. French fans across the country are able to engage with all Olympic sports for Rio 2016 in real-time via their computers, tablets and mobile phones. The London 2012 Olympic Games was a great digital turning point for us, and we are proud to be creating another great sporting experience.”
After 10 days of Olympics (on Monday 15 August), the total amount of video viewed was more than 84 million on France Télévisions’ s website, mobile apps and social networks (Facebook, Youtube, Snapchat and Instagram). Moreover, more than 160 million of minutes were streamed live on France Télévisions’ s digital platform. The visits (20 million after 10 days) increased by 37% compared to London 2012. In addition, France Télévisions’ s dedicated Olympics apps on iOS and Android had been downloaded more than 700K times.