deltatre providing AR graphics solution to Univision Deportes

Univision Deportes, the sports arm of US-based Univision Communications Inc., the leading media company serving Hispanic America, has selected deltatre for the provision of a complete Augmented Reality graphics solution for its regular sports coverage and the FIFA World Cup.

The market-leading sports media and technology firm will provide Univision Deportes with the design, technology and delivery of an Augmented Reality graphics package including the integration with a third party platform. The package will be used for studio presentation of Univision Deportes’ comprehensive sports coverage. In addition, deltatre will provide a sophisticated multi-touch Touchscreen solution for the FIFA World Cup.

deltatre’s Augmented Reality system collates sports data seamlessly into immersive virtual graphics. By offering an unprecedented sense of reality within the TV studio space, Univision Deportes’ sports broadcasting will be reinforced with a unique edge. The Touchscreen solution will support Univision’s analysts and presenters throughout the duration of the World Cup event with a comprehensive and interactive analysis and information tool. The solution will comprise detailed statistical information, telestration and video analysis tools, among others. Implemented on deltatre’s Matrics and Magma portfolio, the Touchscreen experience will maximise Univision’s audience engagement and enable commentators to analyse key actions and stats in real-time.

The project builds upon deltatre’s world-leading experience in providing cutting-edge graphics solutions to the Sports industry. “We are thrilled that deltatre’s technical knowledge and innovative solutions will help enhance Univision Deportes’ sports coverage and add a new dimension to its audience viewing experience,” says Carlo Lisa, director of sales and business development at deltatre. “We are also very excited to be part of Univision’s ambitious plans and look forward to working with them as their impressive growth continues.”

Juan Carlos Rodríguez, president of Univision Deportes, adds: “At Univision, we are constantly looking for new and creative solutions to provide the best viewing experience for our audience. Through our agreement with deltatre, we will continue in that tradition and take another step forward in our regular coverage of Liga MX and the FIFA World Cup by enhancing the physical studio set with visually compelling graphics and in-depth data and tactical analysis.”

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