Deluxe wins three-year deal from MP & Silva for NFL games over MediaCloud

New England Patriots wide receiver Julian Edelman (11) runs the ball during an NFL football game against the Detroit Lions at Gillette Stadium on Sunday, November 23, 2014 in Foxborough, Massachusetts. New England won 34-9. (AP Photo/Aaron M. Sprecher). Courtesy of NFL

Deluxe Entertainment Services Group has been awarded a three-year digital content distribution contract by MP & Silva to deliver live NFL games to broadcasters throughout Europe. Deluxe’s IP-based platform MediaCloud is an IP distribution network that provides a managed digital content exchange platform for broadcasters and content owners to share live video around the world. MediaCloud enables European broadcasters to deliver NFL games throughout the region.

Deluxe will deliver select NFL regular season games (up to seven games per week), all playoff games, and the Super Bowl, one of the world’s largest sporting events. The technology has the capability to distribute the regular season games simultaneously and the capacity to extend to additional games simultaneously as required by the NFL and MP & Silva. Deluxe will also deliver NFL RedZone and other NFL content and media assets for use in highlights packages.

The games will be managed and delivered by Deluxe’s Broadcast Delivery Network (BDN), a software-based content delivery platform that enables high quality video delivery and control of any live broadcast stream – including 4K – to any Deluxe-registered destination point. The BDN has industry leading security and delivers resilient, high-quality video signals across the globe. Deluxe’s global media centres monitor and manage all broadcasts to ensure the highest availability of content for audiences worldwide.

“Deluxe’s technology enables the NFL to bring our games to our existing and future European fans in a high quality and cost-effective way,” said Jeff Lombardi, Senior Director – International Operations of NFL. “I have seen the quality and reliability first-hand from our offices at NFL Films using Deluxe MediaCloud.”

“This partnership with MP & Silva to distribute live NFL action throughout Europe utilises our technology to meet the growing demands of international audiences,” said Maurizio Cimelli, Managing Director of Deluxe MediaCloud. “Deluxe allows customers to share live video signals between points anywhere in the world, with unmatched quality, reliability and security.”