Deutsche Telekom showcases next gen immersive sports streaming on its pay TV offering MagentaSport

Deutsche Telekom has showcased an extended reality (XR) sports streaming application with Accedo. This trial will be used to showcase the potential for live football in XR on MagentaSport, a pay TV live streaming offering from Deutsche Telekom for various German and international sports leagues in the areas of basketball, football and ice hockey.

The solution is using Accedo Xtend, Accedo’s solution for advanced XR applications in media, complemented with solutions from Ateme and HISPlayer. The XR solution integrates live streams and data feeds to showcase a next gen interactive sports service for MagentaSport. It will include a host of interactive features such as live statistics, multi camera feeds, player cards, and 3D sponsored experiences, all embracing the immersive aspects of the Accedo Xtend platform.

By incorporating Magenta’s live streams into an XR experience, Deutsche Telekom and Accedo are able to introduce fans to a viewing experience that is no longer constrained to the physical limitations of the TV screen. The application will blend fans’ physical and virtual worlds by displaying the match in the space around the fan, while also introducing a new layer of interaction where fans can access supplementary information such as team and player statistics and watch replays from different angles.

Daniel Aslam, senior partner and business development manager at Deutsche Telekom, commented: “Accedo’s unrivalled experience and expertise within the XR, media and sports industries has enabled it to seamlessly build a high-quality XR live sports streaming experience. The application will allow us to deliver a truly immersive and engaging vision of a next-generation MagentaSport experience.”

Michael Lantz, CEO at Accedo, added: “As the sports industry evolves, we’re seeing a noticeable increase in activity and interest in XR applications. The Accedo Xtend platform enables immersive applications to be launched in record time with a configurable set of features, allowing for experimentation as well as cost control. We’re thrilled about this collaboration with Deutsche Telekom, which we believe will showcase the immense potential of spatial interactive user engagement for live sports.”

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