Featuring speakers from organisations including Warner Bros. Discovery Sports Europe, IMG, World Sailing, ECB and Sky Bet, last week’s Digital Content Summit, sponsored by Qvest, focused on the strategies, tools, techniques and technology required to successfully create and distribute social, mobile and streamed sports content.
From the revelation that Gen Z actually do watch long-form content, to insights into the ever-growing power of athlete-led content, and discussion around the most useful metrics to monitor, panelists tackled key issues impacting the multiplatform production and distribution of live, non-live, and shoulder content.
To discover all the key themes, insights and takeaways, read the Summit Report.