Digital growth cycle continues for Eurosport during Tour de France

Eurosport has recorded strong year-on-year audience growth during the first three days of the Tour de France with a steep rise in traffic via its digital platforms across its major markets in Europe., which offers key highlights as well as live reporting during each stage, has seen a 177% rise in unique users overall. Key markets reporting record traffic across during include the Netherlands (+486%), the UK (+412%), Germany (+334%), Italy (+225%), Spain (+183%), Romania (+177%), Russia (+168%), France (+84%) and Norway (+66%).

The Eurosport App, which offers fans and subscribers access to uninterrupted live and ad-free coverage of every stage of the Tour, has also reported significant growth in unique video viewers with a 28% increase year-on-year across Europe. Major growth markets here include Spain (+120%), France (+112%), the Netherlands (+57%), Russia (+44%), the UK (+42%) and Poland (+22%).

Complementing the live action on the Eurosport App, local post-race analysis shows, including The Breakaway which is being shown to fans in the Nordics and the Netherlands alongside UK viewers for the first time, has also helped to drive streaming.

Scott Young, SVP content and production at Eurosport, said: “It’s been a remarkable opening three stages of the Tour de France this year with some of the world’s best riders already delivering on the biggest stage while navigating the chaos and crashes we’ve observed on the roads.

“We’re pleased our digital-first strategy is delivering record results and are confident our commitment to content combined with our unique storytelling ability, deep cycling expertise and unrivalled live coverage will continue to drive digital engagement and streaming throughout the next three weeks of the Tour.”

Every stage of the Tour de France is available to watch live and on-demand via the Eurosport App, GCN+ and discovery+ for viewers across Europe and Asia.


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