Donald Sievewright, Matrox, director of sales for EMEA, shares advice for content creators moving from traditional machine room setups to cloud-based production. He discusses how cloud tech is now ready for tier-one productions, offering scalable, resilient workflows without compromising quality.
In addition, he makes points about the flexibility and scalability of cloud production across different event tiers and what to consider when making the switch.
The Digital Sports Summit 2025, sponsored by TATA Comms Media, took place in London on 25 June, focusing on the strategies, tools, techniques and technology required to successfully create and distribute social, mobile and streamed sports content. To view from content from the event, go to: https://www.svgeurope.org/digital-sports-summit-2025/watch-session-recordings-2/
