disguise launches Metaverse Solutions division to enable next-level extended reality experiences
disguise has launched a Metaverse Solutions division to enable the next generation of live, virtual production and audiovisual location-based experiences for the metaverse.
While the metaverse is already defined as an $8 trillion opportunity by Goldman Sachs, companies are still finding it challenging to navigate the technical elements needed to start building metaverse experiences. disguise Metaverse Solutions will build on the company’s existing solutions to allow businesses to start taking advantage of the unique opportunities the metaverse has to offer.
Launched within the past two years, disguise’s extended reality (xR) workflow has powered over 600 productions in over 50 countries. These include the delivery of live events in the metaverse, such as Kaskade’s in Fortnite and Rocket League as part of its Llama-Rama event series as well as supporting launches for major brands like Gucci and Ferrari.
disguise will further leverage its extended reality solution together with its partnerships with metaverse event enablers Surreal and advanced content creators Zoan, while also combining its workflows and expertise with Epic Games’ suite of applications, such as architectural visualisation tool Twinmotion, web 3D viewer Sketchfab and 3D photogrammetry software Capturing Reality. With this, disguise will build capability to offer virtual production workflows custom-designed for the metaverse.
“Our mission is to help create experiences that challenge expectations. We believe in connecting the physical with the virtual worlds, to create gateways to the metaverse. Through this we will enable a world that fulfils essential human needs: to connect, to collaborate and to be included. The promise of the metaverse is to unleash a new wave of opportunities for every kind of creator, including partners, brands and performers alike. We have always focused on simplifying complex technology to unlock creativity that empowers our users to create the most amazing experiences. The creation of our Metaverse Solutions division and the launch of disguise Labs are a key part of this strategy,” said disguise CEO Fernando Küfer.
Led by chief experience officer Alex Wills, the Metaverse Solutions division will be fuelled by the creativity, technical consultancy and innovation from disguise’s newly formed exploration unit named disguise Labs, which is led by chief of staff Abi Bowman.
disguise Labs will be a global initiative, creating spaces for brands, creatives and technologists to test and experiment with metaverse workflows. First established in New Zealand by Sam Folkard, head of labs New Zealand, it will now expand – bringing together local partners in key locations such as Los Angeles, New York, South Korea, London and Montreal. disguise’s global head of labs Lara Bowen will lead this global expansion.
“There is a huge amount of interest and investment in this space right now and, what is most exciting about launching this new division is that we offer a tangible solution to help brands and creators develop the next generation of experiences. Our xR technology combines key metaverse building blocks, including real-time 3D graphics, spatial technologies and advanced display interfaces – all to deliver a one-of-a-kind gateway to the metaverse,” said Wills.