DMC Production joins SVG Europe as a Bronze sponsor

DMC Production (DMC) has joined SVG Europe as a Bronze sponsor. Specialising in cost-effective and sustainable centralised live productions, the company handles top-tier leagues across the Nordics and provides centralised VAR services in Norway and Denmark.

Since being established in 2016, DMC has reached a number of milestones. In July 2017, the company’s Swedish unit introduced Sportway, an OTT service designed to cater to youth sports and lower leagues. Demonstrating its commitment to expansion and innovation, DMC went on to establish a presence in London (2019) and Copenhagen (2021), further solidifying its presence in the European sports production landscape.

In 2022, Stena Adactum became the majority owner. That same year, DMC signed a landmark agreement with TV 2 Norway to deliver over 6,500 live productions over six years. This includes 750 annual multi-camera productions covering football, handball and ice hockey, alongside approximately 6,000 fully automated AI-driven productions for lower leagues, distributed through TV 2’s OTT platform, TV 2 Play.

The partnership with TV 2 enabled DMC to construct a cutting-edge broadcast and VAR centre in Oslo. Equipped with the latest technologies from Grass Valley, EVS, and Riedel, the facility can manage nine simultaneous multi-camera productions, reinforcing DMC’s position at the forefront of sports broadcasting.

Also in 2022, DMC acquired Suora Broadcast in Finland. Suora handles over 2,000 live broadcasts annually, including coverage of the Finnish Hockey League, national ice hockey matches, and harness racing, while also offering playout solutions for several key clients.