DPP helps producers go live online

The Digital Production Partnership (DPP) has published its 10 Things You Need To Know About Going Live Online guide, enabled by DPP Member company Brightcove, underlining everything that content producers need to know about streaming live to online platforms.

“The popularity of live streaming has been one of the major developments in media in recent years,” said DPP MD, Mark Harrison. “It’s happening partly because it’s so easy for consumers to do. But what about media professionals? Many producers feel unsure about what it means to contribute professionally produced live content to online platforms. This guide is here to help them.”

This latest DPP guide is aimed at professional content producers who want to deliver their content live online. It provides insight into which platforms they need to consider, how to get set up and how to deliver their content effectively. The guide also provides details of all the aspects of live streaming and online content that producers need to consider, from audience analytics through to rights and compliance. Guidance on when live streaming is the most effective outlet for a specific piece of content is also included.

The 10 Things You Need To Know About Going Live Online guide follows on from the DPP’s Survey Report: Connectivity and Production, which found that only 16% of companies surveyed were currently live streaming from location, but 50% of them aimed to be delivering to online platforms in the next 12 months. This guide aims to help these companies make the transition to live broadcast streaming.

Mark Blair, VP, EMEA, Brightcove, said: “As the consumer appetite for live online content expands, particularly in areas such as e-sports and premium live events, it becomes ever more critical for producers to have a good understanding about audience behaviour, and how to leverage that data in order to effectively engage, and monetise viewers across a diverse range of online platforms.”

This is the sixth in the 10 Things Guide series of DPP reports, which comprise a set of beginner’s guides to help all those involved in producing and delivering creative content throughout the broadcast chain. Previous guides have explored Location Workflows, Cyber Security, Connectivity, UHD and Digital Storage. The guides are made available free of charge to all DPP.

The DPP’s next report will follow an exclusive DPP AT HOME dinner at IBC Show, enabled by Prime Focus Technologies, where senior executives will discuss the reality of people vs machines in the media supply chain of the future.