DR deploys Vimond Highlights during Danish general election coverage
Danish national public broadcasting corporation DR used Vimond Highlights during the recent general election to create interactive online clips of the campaign. Vimond Highlights is in daily use by DR to augment the broadcaster’s entertainment and news offering, and helps create audience interaction with entertainment shows like X Factor.
The time-pressured intensive coverage of major elections showcased the contribution Vimond Highlights makes to rapid workflow in online clip publishing.
“It is at times of continuous unfolding events that it becomes particularly important to get clips out to the audience within minutes of the action,” said Glenn Pedersen, CTO at Vimond. “The speed and operational simplicity of Vimond Highlights means users can create clips and distribute them to their websites in a fraction of the time it used to take.”
Vimond Highlights is a new approach to live-to-VOD conversion, combining a dedicated focus on rapid short-form clip production and distribution to social media with broadcast quality recording and editing tools. Vimond Highlights simplifies production by reducing the number of tools needed to cut and publish online from typically four or five to just one.
“Online content can be used both for VOD, to be consumed whenever the viewer wishes, or it can be a way of creating a stronger connection to the live coverage,” said Miguel Silva, EVP marketing and sales at Vimond. “DR shows the value of using rapid clip posting to involve its audience in events as they are happening.”
Available as a SaaS or installed on-site, Vimond Highlights offers native support for MPEG-Dash, HLS, Smooth Streaming and RTMP formats, accepts multi-bitrate source streams, and can ingest streams encrypted with any of the AES-128 based DRM technologies.
Vimond Highlights is in use by broadcasters for high-profile clip publishing for major sports and news coverage. Broadcast users include TV 2 (Winter and Summer Olympics), TV 4 (Winter Olympics), NRK (World Cup), DR (X Factor), and Reuters TV (Reuters TV News).