Dreamwall renews Bronze SVG Europe sponsorship

Dreamwall, which offers augmented reality services for live sports shows and events, has renewed its Bronze sponsorship of SVG Europe. The company provides virtual placements such as virtual advertising, content enrichment, venue enhancement or fan engagement.

Recent projects include adding virtual advertising to the 24h of SPA on the circuit of Spa-Francorchamps.

“This successful achievement is due to our meticulous integration of virtual elements (billboards, gantries, grass paintings and track graphics) into real-world environments making it look very authentic,” said a company spokesperson. “Moreover, thanks to our adaptive AR technology, we were able to adjust our virtual insertions in order to adapt to light and weather conditions (night, rain, fog).

“Our AR solution has several benefits as well as being adaptive. It saves costs regarding production, handling and transports of real boards, banners, paints, etc. There is no need to replace in case of crashes or sponsor changes. It also offers the possibility to have multiple regional outputs/streams. Last but not least, AR solutions are sustainable and have a positive environmental impact.”

On the renewal, the spokesperson added: “As our sports department is growing, our collaboration with SVG Europe gives us more visibility with market players. We had the opportunity to show our latest projects and to attend enriching conferences and we want to continue that.”