E1 partners with Story10 to promote the inaugural UIM E1 World Championship

E1 is the world’s first and only all-electric race boat championship sanctioned by the UIM

E1, the all-electric powerboat racing championship, has partnered with Story10, a global sports video production and distribution agency, to increase the exposure of the inaugural UIM E1 World Championship.

The partnership will see Story10 distribute news content for each event in the UIM E1 World Championship across its network of 8,500 digital and social channels and 700 broadcasters, including host city profiles, event highlights and viral moments. Story10 is also producing and distributing feature stories throughout the season, which includes team owner profiles and messaging around key E1 topics of sustainability, innovation and marine preservation.

E1 is an innovative motorsport series featuring electric racing boats, known as RaceBirds, competing in high-speed, thrilling races that showcase the potential of electric technology in the marine industry. Focusing on sustainability, E1 aims to demonstrate the performance capabilities of electric marine craft while promoting environmentally greener practices. Leveraging the celebrity appeal of team owners, including Will Smith and Marc Anthony, the series promises to entertain audiences and drive sustainability in marine motorsports by bringing together cutting-edge innovation and action-packed competition.

With two memorable events in Jeddah and Venice already completed, the inaugural series has captured the attention of audiences worldwide across the Story10 network, with content used by 575 media outlets across broadcast, digital and social in over 100 markets worldwide.

James Dobbs, managing director of Story10’s parent company SNTV, said: “We’re thrilled to be partnering with E1 to help promote their inaugural series across our global distribution network. E1 has all the attributes a sport needs to succeed in today’s media landscape; a visually spectacular competition with high-profile entertainment cross-over, all rooted in the essential ambition to achieve environmental sustainability. We’re already seeing significant engagement from our media partners and will continue to introduce new audiences to the series.”

Nick Bailey, E1’s head of communications said: “Partnering with Story10 allows us to take all the thrilling on-water action of E1 to an even greater audience, as the championship goes from strength to strength in its first season. The race highlights and bespoke features distributed to Story10’s vast network enable our fans and the world’s media to discover even more about our inspirational pilots, world-renowned team owners and iconic RaceBirds.”

Launched by SNTV in 2021, Story10 helps the world’s leading brands, federations and sports organisations place themselves and their messaging at the heart of the sports news agenda. SNTV is a joint venture between The Associated Press and IMG.

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