EBU and A.S.O. strike new Tour de France deal until 2030

The European Broadcasting Union (EBU), Amaury Sport Organisation (A.S.O.) and Unipublic have struck a new media rights agreement through 2030 that covers the Tour de France, La Vuelta and other major races.

The agreement covers men’s and women’s events, which the EBU said reaffirms its commitment to promoting the development and visibility of women’s cycling, while offering the broadest range of sports rights to EBU Member broadcasters and their audiences.

The races include:

  • Men’s: Tour de France, La Vuelta, Paris-Roubaix, Liège-Bastogne-Liège, La Flèche Wallonne, Paris-Nice, Criterium du Dauphiné , Cyclassics Hamburg, Eschborn Frankfurt, Clasica San Sebastian, Paris-Tours, Tro Bro Leon, and Volta Catalunya.
  • Women’s : Tour de France Femmes avec Zwift, La Vuelta Femenina by Carrefour.es, Paris-Roubaix Femmes avec Zwift, Liège-Bastogne-Liège Femmes and La Flèche Wallonne Femmes.

Whole or part of the package of races will be broadcast free-to-air by EBU Members in the following territories: Belgium, Czechia, Denmark, Hungary, Italy, Luxembourg, Netherlands, Norway, Portugal, Slovakia, Slovenia, Spain and Switzerland.

Eurosport/Warner Bros Discovery will also continue, thanks to a sub-license from the EBU, to broadcast the Tour de France, La Vuelta and the other 16 races in the package throughout Europe (Excluding France, except for la Vuelta, Volta Catalunya, Clasica San Sebastian, Cyclassics Hamburg and Eschborn-Frankfurt).

Glen Killane, EBU Executive Director of Sport, said: “This agreement is a major win for cycling fans across Europe, giving them access to the sport they love.

“Thanks to the continued trust of A.S.O., our Members, together with Eurosport/WBD, can ensure more fans experience the excitement of these events, wherever they are, and stay connected to the heart of the sport.”

Frédéric Sanz, EBU head of summer sports and cycling, said: “Reaching a new long term agreement with A.S.O. and Unipublic is hugely significant. We can continue contributing to the popularity of cycling, guaranteeing broad access in Europe to the most prestigious events in the sport.”

“Including the women’s events in this agreement also reflects how we’re prioritizing the accessibility and coverage of women’s sport and contributing to the growth and development of women athletes on a global scale.”

Yann Le Moenner, A.S.O. managing director said: “We are delighted to reach a new agreement with the EBU for all of our men’s and women’s cycling events until 2030.

“This agreement will enable the general public and sports fans to follow the most important international cycling events on major European free-to-air broadcasters as well as on Eurosport/WBD channels. These partners, who have been committed to promoting and broadcasting cycling for many years, will continue to showcase our events across Europe.

“Furthermore, this five-year agreement will shine a powerful spotlight on women’s cycling, which will continue to grow in popularity in the coming years.

“Finally, the extensive reach of the digital platforms of EBU Members and Eurosport/WBD will bring our whole range of content to an ever-wider fan base.”

 

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