EBU and AsiaSat deliver major football event live in Ultra HD
The European Broadcasting Union (EBU) and Asia Satellite Telecommunications (AsiaSat) have announced the first UHD live sports event via satellite to the Asia-Pacific taking place Wednesday April 13 on AsiaSat 4. This will be the first ever live UHD telecast of a major European football competition match in the Asia Pacific, following the pioneering live UHD transmission of some World Cup matches enabled by the EBU and AsiaSat in 2014.
“AsiaSat satellites are a key component of the EBU’s network to deliver live transmission of sports and news events for our clients. Our partnership with AsiaSat to facilitate this live UHD transmission signals the beginning of more live UHD sport events for Asia-Pacific TV viewers,” said Graham Warren, Director of Network at the EBU.
“We are very excited to bring this important match live in UHD to soccer fans in Asia. Our long-term partnership with the EBU is committed to bringing a superior viewing experience to our audience. This is an extension of the work we have been doing at our UHD Lab. I believe Asia is ready for UHD!” said Sabrina Cubbon, Vice President, Marketing and Global Accounts of AsiaSat.