EBU, Flanders Classic extend Tour of Flanders partnership
The European Broadcasting Union (EBU) and Flanders Classics NV have announced the renewal of their partnership for the distribution of European media rights to the Tour of Flanders for a further four-year period.
The cycling race is an integral component of the cycling calendar and is also part of the Union Cycliste Internationale (UCI) World Tour.
Stefan Kuerten, EBU director sports & business, comments: “We are extremely pleased that Flanders Classics has decided to continue its successful partnership with the EBU. This agreement shows once again the commitment of the EBU and its Members to the sport of cycling and shows the importance of a wide reaching coverage on free to air channels.”
Wouter Vandenhaute, Flanders Classics’ chief exective, adds: “The renewal of our partnership for another four years reflects the mutual trust between the European Broadcasting Union and the Tour of Flanders. The EBU is an ideal choice to showcase our event and we are delighted about the appreciation shown by the EBU and its members to our premium product.”