Edgeware cites significant increase in online football viewing
European TV providers using Edgeware’s pioneering TV content delivery network (CDN) technology have reported a substantial uptake in internet-based viewing throughout this summer’s international European football championships. As the tournament progressed, major increases in the peak volume of audiences accessing live football feeds via internet-delivered TV services were recorded through Edgeware’s in-built TV Analytics solution. These ranged from a 2.5 to a 4 times increase in peak viewing capacity during days on which matches were being played.
The use of a dedicated TV CDN, a concept pioneered by Edgeware, allows broadcasters to connect with their audiences live – without delay, buffering or glitches, to deliver an amazing TV experience. Event TV, including major sporting events delivered over the internet must match traditional broadcast feeds in terms of quality and latency. Because today’s sports fans supplement their viewing experience by connecting with others through social media or messaging apps, any reaction is experienced in real-time so internet delivered TV cannot experience delays.
“The age of everyone gathering together to watch event TV is by no means dead. It’s just a different, more interactive viewing experience today. Viewers might not be in the same room, so we have to take a different approach to how live content is delivered,” said Joachim Roos, CEO at Edgeware. “To make TV amazing again, content, particularly live sport, delivered over the internet must be free of delays, buffering and glitches. The rise in viewing figures that our customers have experienced during this tournament is testament to the superior quality and performance that their services can provide.”