EFL Championship club Birmingham City extends deal with StreamAMG

StreamAMG has secured an undisclosed new long-term contract extension with English Football League (EFL) Championship club Birmingham City.

The deal sees the two parties continue a relationship which has been in place since 2017.

City restarted their 2019-20 season with a draw at West Brom last weekend (20 June), with the game being broadcast to season ticket holders via their BluesTV service.

BluesTV is powered by MediaPlatform, which handles content storage, player customisation and more. Meanwhile, CloudPay manages customer payments and subscriptions, including pay per view passes, seasonal subscriptions and voucher code distribution.

StreamAMG’s chief executive officer, Hugo Sharman, said: “We continue to enjoy an excellent relationship with Birmingham City who have long been one of our most engaged football clients. We look forward to continuing our work with them over the coming years.”

Ian Dutton, Birmingham City’s chief commercial officer, added: “We are delighted to continue our relationship with StreamAMG, bringing Blues live and on-demand video content to Birmingham City supporters”

“The unfortunate Covid-19 circumstances forcing football behind closed doors has meant that this partnership is now more crucial than it has ever been. We are thankful for StreamAMG’s services allowing us to broadcast our games to domestic and international supporters.”

Across the EFL, StreamAMG powers the OTT services of thirteen Championship clubs, plus a further four clubs in Leagues One and Two.

The majority of other clubs in the EFL use the centrally organised iFollow platform.