Elemental treats trade press to live 4K HEVC video processing demo

Elemental Technologies undertook a demonstration of full frame-rate 4K Ultra HD video coding (HEVC) at a special event in London on Tuesday (10 December).  The company showed an end-to-end workflow in which live 4K@p60 HEVC content was encoded for display in real-time.

Elemental first announced support for the H.265 codec in January of 2013. Subsequently, the company brought functional real-time HEVC video processing to NAB in April of this year and demonstrated 10-bit 4K HEVC video processing at IBC in September. Elemental then progressed its HEVC functionality to achieve the world’s first real-time video processing of live 4K@p30 HEVC, following up with a higher frame-rate at the London demo.

In the latest demo, an Elemental Live video processing system received high bitrate 4Kp60 AVC video in an MPEG-2 transport stream featuring professional sports content. The system was used to encode and deliver a 4Kp60 HEVC output to a PC-based decoder with final rendering on an 84-inch Planar 4K television.

Aslam Khader, chief product officer for Elemental, comments: “Unlike cinema, live sports are best viewed at higher frame rates. In 2014, we expect live sports to drive 4K Ultra HD adoption by those programmers and pay TV operators seeking to deliver a more compelling sports entertainment experience. With our HEVC implementation and software-defined architecture, Elemental gives customers a viable path to deliver Ultra HD TV services.”