Leading sports organisations, including United Rugby Championship (URC), Cricket Australia (CA), and WPALive.TV by Foresense, have selected the Eluvio Content Fabric and Application Suite to power their next-gen video distribution in D2C OTT streaming, deep archive AI and direct-to-fan monetisation for fans across the globe.
Collectively, Eluvio will power over 500 new OTT live D2C streaming events with advanced features on browsers, mobile devices and connected TVs; monetisation to fans globally with built-in subscription, per match and ad supported sales; and dynamic broadcast rights enforcement. Streaming is provided at full source resolution, including HD and 4K, with dynamic automatic adaptation to the user’s available bandwidth with low latency HLS/DASH delivery, unlimited multi-view, and ‘zero-copy’ live-to-VoD and DVR playback – all powered by Eluvio’s Content Fabric. In addition, Eluvio Content Analytics provides complete source-to-viewer audience, QoS and sales analytics.
The same live match source feeds are recorded and distributed (sub-second) as transport streams with SRT/RTP output to broadcast affiliates (secure, multi-path and fully-reliable) using the Fabric’s new live broadcast streaming (ST 2110/2022). Outputs are available on-demand, with no cloud roundtrips or egress.
Collectively, Eluvio will ingest, host and process over 20,000 hours of archived video content with multi-modal AI tagging and indexing, search and dynamic highlights generation, making the content streamable, downloadable and monetisable with no egress or re-transcoding.
For each of these experiences, Eluvio provides end-to-end content security and anti-piracy protection including strong encryption, DRM, forensic watermarking and dynamic authorisation per-offering including geo blocking and rights control. All features are built in allowing for a hyper-efficient, tamper-proof distribution and on-screen authenticity proofs for the viewer.
“We are deeply honoured that these amazing organisations have each chosen us,” said Michelle Munson, CEO and co-founder of Eluvio. “On the top line, the Content Fabric helps to maximise monetisation through expanded global distribution, content sales and AI personalisation. And, on the bottom line, it breaks down the cost and efficiency boundaries that have held back video over IP for many years.”
The United Rugby Championship is a global club rugby league where 16 teams from five powerhouse nations – Ireland, South Africa, Wales, Italy and Scotland – compete across two hemispheres for the coveted championship. URC TV is its new streaming platform for fans, launching for the 2025/26 season, powered by Eluvio. Last year, Eluvio was selected by URC’s partner, European Professional Club Rugby (EPCR), to power EPCR TV, a next-gen streaming subscription service for live and archival viewing. Together URC and EPCR will stream over 280 live games in over 90 countries on the Content Fabric this season with desktop, mobile and TV properties; automatic, zero-copy recording for live broadcast transmission and archiving; season pass and match sales; and broadcast rights enforcement.
“URC is dedicated to bringing our passionate rugby fans around the globe the best possible viewing experience and easy access to our matches in territories where broadcast offerings are not available,” said Adam Redmond, head of broadcast & communications at United Rugby Championship. “We are thrilled to be partnering with Eluvio to bring the most advanced streaming capabilities with a highly cost-efficient delivery model. Eluvio has a proven track record with our partners EPCR TV and we believe URC TV will allow us to both serve and extend our fan base worldwide.”
CA is the governing body for professional men’s and women’s cricket and amateur cricket in Australia; it has a deep archive of over 15,000 hours of matches. CA successfully piloted Eluvio’s Fabric for archive and live-game streaming with inline AI, match-tagging and AI-driven highlights and has selected Eluvio to deliver a next-generation platform that will combine these features for cricket fans worldwide.
Eluvio’s Video Intelligence Editor (EVIE) provides a single pane of glass for self-service, and AI exploitation of the archive and live matches. It includes automatic additions of AI and play-by-play tags to the game content with frame accuracy, an inline tag editor, clipping and multi-modal search of all content. The novel AI pipeline generates personalised highlight reels for streaming, download and publishing on digital properties with zero copying, re-transcoding, or additional distribution.
“Cricket fans are some of the most passionate fans in the sporting universe. They have high expectations – and it’s our duty to deliver on those expectations,” said Dan Allan, senior content manager – broadcast at CCA. “We are excited to be working with Eluvio to leverage their cutting-edge video and AI stack and maximise the value of our deep archive and live matches. More broadly, the Eluvio Content Fabric offers up some unique opportunities – and we feel like we are just scratching the surface of what’s possible.”
WPALive.TV by Foresense is the exclusive licensee for digital streaming of the World Pool Association, the international governing body for pool (pocket billiards), dedicated to promoting and regulating the sport of pool worldwide. Eluvio was selected to power the new WPALiveTV service, a 24/7 digital broadcast and streaming platform designed to elevate pool to new heights of visibility and engagement including live matches, replays, interviews, and more.
WPALiveTV is streaming over 250 live matches in 10+ global tournaments on the Eluvio platform including locations throughout Southeast Asia, Eastern Africa and Europe, using free and paid models. Eluvio’s self-serve CMS Creator Studio is integral to manage content publication, front-end customisation and all match/media metadata and multiview at this scale.
“Building on the Eluvio Content Fabric has enabled us to launch this new truly global streaming platform for the millions of fans of professional pool,” said Glenn Weiland, CEO Foresense Technologies. “Their decentralised and highly-efficient global protocol and dedicated 24×7 customer service, in combination with our digital broadcast team, has allowed us to deliver high-quality, low latency viewing experiences from far reaching corners of the globe – from Mauritius to Malaysia – while adapting fast to varied production environments, audience groups and match types.”
