Ericsson announces MediaKind as new identity for Ericsson Media Solutions
By: Heather Mclean
Tuesday, July 10, 2018 - 1:50 pm

Ericsson Media Solutions is now known as MediaKind. MediaKind draws on Ericsson’s 150 year heritage of bringing communities together through pioneering fixed and mobile communications and unites a number of media technology pioneers under one common identity.

On January 31 2018 it was announced that One Equity Partners, a private equity firm with expertise in media and telecom investment, is set to become the majority owner of Ericsson Media Solutions. The MediaKind brand will be carried forward when the transaction between One Equity Partners and Ericsson is completed.

MediaKind’s mission is to lead the future of global media technology and be the first choice for service providers, operators, content owners and broadcasters looking to create and deliver immersive media experiences for everyone, everywhere.

Paolo Pescatore, tech, media and telco analyst, commented: “Finally, the unit can get on it with business. This represents a new start and it must deliver. No more second chances. Arguably, the unit should be well placed to exploit the opportunities in convergence underpinned by the growing demand of video usage. The equity firm can ensure a commercially minded focus, while it can still rely on Ericsson’s vast technical expertise and huge connections to thrive.”

Yet he added: “There will be obstacles that it still needs to overcome. In particular regaining trust among existing and new customers. The new brand and future plans will go some way to restore confidence and rebuild credibility with the burgeoning media and telco industries.”

Angel Ruiz, CEO, MediaKind, said: “We understand the power of media and how it is evolving. It runs in our DNA and it’s our passion. With our pioneering heritage and strong foundations fueled by deep innovation, we have a single goal in mind; to enable our customers to create and deliver immersive media experiences. We are uniquely positioned to help shape and lead the future of global media technology. Our award-winning technologies, established industry heritage and forward-thinking experts equip organisations with the end to end technology solutions needed to embrace media of all kinds.”

MediaKind combines the heritage of media technology pioneers Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup, Microsoft Mediaroom and Tandberg Television. It currently serves over 900 cable, satellite, telecom service providers and broadcasters around the world, enabling them to compete and differentiate with immersive media experiences. MediaKind’s end-to-end video delivery solutions include Emmy award-winning video compression solutions for contribution and direct-to-consumer video service distribution, advertising and content personalisation solutions, high efficiency cloud DVR, and TV and video delivery platforms.

The company will continue its deep investment into its innovative product portfolio as part of its commitment to helping its customers differentiate and address the shifting media marketplace.

Arun Bhikshesvaran, CMO, MediaKind said: “Media has the power to inspire, influence and be truly immersive, the very embodiment of our exciting new MediaKind brand. Media unites us all and MediaKind is uniquely positioned to drive the human entertainment experience forward for everyone, everywhere. We have the right technologies, an outstanding team and deep media know-how, a combination that will enable us to provide the leadership our customers need during a period of great transformation to a new multi-screen, on-demand and immersive world of entertainment.”