Ericsson integral to NBC coverage of Sochi
Ericsson has been selected to provide its industry leading video contribution and distribution systems to NBC Olympics, a division of the NBC Sports Group, during the production of the 2014 Olympic Winter Games in Sochi, Russia, from 6-23 February. The announcement was made by David Mazza, Senior Vice President, Engineering, NBC Olympics, and Dr. Giles Wilson, Head of TV Compression, Ericsson.
“The Olympic Winter Games is a global phenomenon and one of the most significant sporting events in the calendar. Ericsson has a strong heritage in delivering next generation solutions for content acquisition, exchange and distribution, and we are very proud that we will once again play a crucial role in enabling NBC Olympics to bring the true Olympic experience in the highest possible quality to viewers across America,” said Dr. Giles Wilson, head of TV compression, Ericsson. “This agreement further demonstrates our ongoing commitment to delivering best-in-class compression solutions and services.”
Ericsson will provide a range of its video processing solutions and advanced modular receivers, enabling NBC Olympics to deliver high quality, reliable HD broadcast to millions of American viewers. NBC Olympics will also benefit from Ericsson’s specialist engineers, who, in addition to assisting with equipment/system set-up, will also be onsite 24/7 to provide multisite support for the event.
“Events like the Olympic Winter Games create an indelible impression on sports fans and we are committed to delivering a TV experience which resonates with the viewer. Therefore, it is imperative that this critical content is delivered to our viewers reliably and with the best picture quality possible,” said David Mazza, senior vice president, engineering, NBC Olympics. “We are very pleased to be working once again with Ericsson, as their technology provides excellent picture quality at a highly efficient bit rate.”