Ericsson supports Telespazio with premium HD content delivery

In response to the overwhelming trend towards HD content and upgraded delivery infrastructures, Ericsson has signed an agreement with Telespazio to expand the company’s current service offering to include MPEG-4 AVC HD and SD channels – while maintaining MPEG-2 SD channels at premium quality within the existing content distribution infrastructure.

Telespazio is set to benefit from cost savings as a result of continuing to use its existing Ericsson multiplexer platform and current transponder space. The deployment of the Ericsson AVP 4000 system encoder will give the company sufficient bandwidth to enable the introduction of new content distribution services. Ericsson’s solution, delivered by its regional business partner Diem Technologies, is powered by the company’s first ever professional video processing chip and will provide best-in-class compression capabilities to Telespazio, allowing it to introduce its new HD and SD services in the most rapid and flexible manner.

“In order to consistently deliver the high quality content in high definition that we know our subscribers want, it was imperative that we upgraded our existing content distribution infrastructure. Ericsson was the natural choice as we were able to leverage our existing legacy platform to minimise costs, while launching additional MPEG-4 AVC SD and HD premium channels,” says Michele Aita, platforms engineering manager, Telespazio. “The superior overall picture quality for premium content offered by Ericsson’s solution gives us an edge over our competitors, enabling us to maximise our revenue basis over the coming years.”

“Telespazio needed a solution that could rapidly evolve with the changing requirements for the transmission of HD Premium content across Europe, North and South America, North Africa and the Middle East. The deployment of the Ericsson AVP 4000, the most powerful compression platform of its kind, will enable the company to address many of the challenges caused by the continued consumer demand for high quality, high definition video content,” said Dr. Giles Wilson, head of TV compression business, Ericsson. “Tests have proved that Ericsson is able to offer superior picture quality, and we are pleased that the expansion of our partnership with Telespazio will enable the company to continue to deliver the quality of content its customers expect.”

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