Fujifilm UK and ES Broadcast announced a major acquisition of 4K UHD lenses at IBC2015. ES Broadcast Hire ordered a total of 26 4K UHD Series lenses; 13 UA80x9BESM EFP Box lenses; and 13 UA22x8BERD ENG lenses. ES Broadcast will be the first rental house in Europe to offer 2/3-inch 4K UHD lenses to its clients.
Fujifilm believes this can be viewed as a clear indicator that the TV broadcast market migration to the new 4K UHD format is picking up pace. The signing parties were represented by the owners of ES Broadcast Warren Taggart (left) and Edward Saunders (second right); Toru Takahashi, Director, Senior Vice President & General Manager Optical Device & Electronic Imaging Division at Fujifilm Corporation (second left); and Fujifilm UK Sales Manager Ian O’Connor (right). Warren Taggart said, “We’re very excited about the increase in demand for UK/UHD production. We have chosen now as the time to invest as the first rental company in Europe. Lenses are just the first step on this tooling up from ES Broadcast Hire.”
The 26 lenses are due to be delivered at the end of September with the booking diary already filling fast for the first rental jobs in Europe featureing the UA80s and UA22s, Fuji’s 4K live production lenses.
